Laughing Cow Cheese

July is Tour de France month and my friend Franklin, a Tour de France groupie, recently introduced me to Laughing Cow Cheese, one of the very first companies (in 1930) to take part in the Tour de France caravan of sponsors. They give out their merchandise while parading ahead of the racers.

Their brand is represented by a picture of a fun-loving cow wearing earrings in the act of exuberant laughter. I’d say this company knows how to incorporate fun and laughter into life. Who would think of making cheese a laughing item?

The name originated from World War I, when trucks carrying meat to the French front lines carried the picture of a cow. The founder of this company adopted the image, transformed it in to a laughing cow, put it on his round boxes of cheese and called it La Vache qui rit.

Some of their blog topics include ideas for laughing ladies nights out and a summer fun fitness playlist – joyful tunes to have fun while you work out.

The best part is their slogan: “Have you Laughed Today?”

Thank you Laughing Cow Cheese for bringing more laughter in the world.

Check out their fun website at www.thelaughingcow.com